The iVillage neighborhood is a "proof of concept" community revitalization project led by social entrepreneur, Dr. Bill Cooley, founder of the Center for Social Entrepreneurship.

The iVillage (individual, innovation, interconnectivity, intergenerational, and internet) is the community of choice with incorporated green space, public art, and visitor appeal that draws people to work, shop, stay and play located in the heart of West Jackson. The iVillage provides opportunities for residential and commercial development that enable business owners and residents to benefit from iVillage's viable economy, strong labor force, and unmatched living and working environment.